QNB Group maintains its status as the MENA most valuable brand

Posted on : Sun, 10 Feb 2013

Doha- February, 10th, 2013 QNB Group, the leading financial institution in Qatar and the MENA region, has achieved an increase in the value of its brand to $1.31 billion and was ranked 120 on the list of the world's top 500 banking brands in 2013, according to an annual survey carried out by "Brand Finance" and published by "The Banker" magazine, an affiliate to the widely circulated "Financial Times" newspaper.

QNB brand was among the world's top 500 banking brands for the second consecutive year, a further accolade to QNB Group's prominent role and outstanding performance in the MENA region.

The ranking revealed that out of five MENA banking brands on the list, only QNB Group's brand had achieved gains in its value. QNB's brand value rose to US$1.31 billion in 2013, up from US$1.26 billion in 2012.

The value assessment process of banking brands on Brand Finance’s ranking depends on strict standards, taking into account the bank’s size, geographical presence, global and regional reputation, and its brand's classification. QNB Group's brand is classified as an AA brand. This classification differs from ratings issued by credit rating agencies as Brand Finance classification represents the health and future growth potentials of the brand based on the brand's value and other indicators.

In recognition of QNB Group’s distinguished performance, the Bank was listed among the world’s safest 50 banks. The Bank has also won the "Best Bank in the Middle East" Award by "The Banker" as well as the “Bank of the Year - Qatar” award in 2012 by Euromoney magazine, the ninth time QNB Group received this prestigious award.

QNB Group was able to deliver record financial results for 2012, with a Net Profit reaching USD2.3 (QR8.3 billion), up by 11.1% over 2011 and with Total Assets up by 21.5% to USD101 billion.

Currently, QNB Group has expanded its international presence to 24 countries, while its branches, subsidiaries and associate companies employ over 8,800 staff, offering services through almost 400 branches and offices along with an ATM network that exceeds 800 machines.