QNB Secures “Best Customer Engagement” Award for its “Life Rewards” loyalty program

Posted on : Sun, 14 Dec 2014

Doha, 14 December, 2014 – QNB, One of the World’s Strongest Banks, has been awarded the “Best Customer Engagement” award for its “Life Rewards” loyalty program, during the Middle East’s Customer Festival Awards, which was held recently at the Conrad Dubai hotel, and organized by Terrapinn Middle East.

The Middle East's Customer Festival Awards 2014 is the leading event that brings together all aspects of the customer journey. The event was attended by senior executives and business leaders from the region, and businesses were rewarded on their efforts towards serving their customers, establishing and maintaining a mutual loyalty between the brand and its customer.

‘QNB Life Rewards’ is a total relationship Loyalty Program, rewarding its customers with points for all their accumulated relationships with QNB . It is renowned for its easy-to-understand and simple-to-use process to ‘earn and redeem’ points. Unlike traditional loyalty programs customers are able to earn Life Rewards Points by using various retail banking products and channels, and can be redeemed in various ways. Customers are able to pay their credit card outstanding balance, pay their utility bills as well as exchange the accumulated points instantly at QNB’s participating 500 plus partners’ outlets, fully or partially. Life Rewards in addition offers unique services through its own travel portal – www.liferewardsholiday. com with unlimited choices of airlines, hotels and car rental services across the globe. Members enjoy the convenience of instant bookings either through Credit card or using their Life Rewards Points. Commenting on the significant achievement, Heba Al-Tamimi, General Manager Group Retail Banking at QNB, and the recipient of this award said: “Our efforts are focused on finding innovative, creative, and compelling new ways to engage with customers. This prestigious award reflects QNB’s commitment to the highest level of customer services.”

QNB Group, currently operates in more than 26 countries and across 3 continents. It employs approximately 14,000 employees in over 600 office locations.