QNB wins “Most Innovative Marketing Program” award at the 2017 Mastercard MENA Leadership Forum

Posted on : Tue, 21 Mar 2017

Doha, March 21, 2017 -- QNB, the largest financial institution in the Middle East and Africa, has won the “Most Innovative Marketing Program” award at the 2017 Mastercard MENA Leadership Forum that took place recently in London.

QNB is the only bank from Qatar to have won an award at this prestigious event. The award was presented to QNB for the outstanding campaign it launched last year, namely the Luxury Watches Campaign.

Hosted by Mastercard, a leading technology company in the global payments industry, the forum brought together executives from a number of leading banks in the region to discuss the future of the payments industry and celebrate the success of financial organizations in maximizing the reach of Mastercard’s solutions and programs among their customers.

QNB and Mastercard have partnered on multiple strategic campaigns during the past year with the aim of rewarding their mutual customers with unique prizes and experiences. Both parties have jointly launched many successful products, services, and campaigns, including the Luxury Watches campaign, the Summer campaign, and the UEFA Champions League campaign.

This year’s QNB Mastercard UEFA 2017 campaign, which is currently running until 22 April 2017, will see 4 packages being given out to the lucky winners. The packages include business class flight tickets, a six-day stay in London, a private shopping experience, and a unique private jet transfer between London and Cardiff for the 2017 UEFA Champions League final match.

‘‘We are proud to win this prestigious award from Mastercard. This is another testimony that QNB offers the best in class products and campaigns to its customers. The Mastercard MENA Leadership Forum has proven to be a highly productive gathering of banking officials and payment experts who discuss the need to respond to the evolution of the financial industry toward a stronger digital focus’’ said Ms. Heba Al-Tamimi, General Manager, QNB Group Retail Banking.

“We congratulate QNB on winning the Most Innovative Marketing Program award at the Mastercard MENA Leadership Forum and applaud their efforts in successfully implementing their unique solutions in their respective markets. As a whole, the region offers tremendous potential for the development of a highly innovative payments and financial sector, and we are pleased to see the efforts of our partners in developing products that offer customers the highest level of convenience, safety and security while also strengthening Mastercard’s reach to a wider consumer base,” said Khalid Elgibali, Division President, MENA, Mastercard.

The forum, which brought together more than 60 attendees from across the Middle East and Africa region featured a packed agenda of industry sessions led by senior Mastercard executives.

QNB is continuously expanding to build relationships with its customers and satisfy all their banking needs. The Bank also continues to deliver the most innovative products and services locally and internationally.

QNB Group is present, through its subsidiaries and associate companies, in more than 30 countries across three continents providing a comprehensive range of products and services. QNB Group staff exceeds 28,000, operating through 1,200 locations with a network of 4,300 ATMs.