Doha, 29 November 2015 – As part of its ongoing activities to better serve people with special needs and the elderly, QNB, ‘The Leading Financial Institution in the Middle East and North Africa’, organized a sign language training course titled “Methods of Communicating With the Hearing Impaired – Sign Language, the Mother Tongue” at QNB’s Mathaf tower.
The course was dedicated to increasing awareness of and improving services offered to people with hearing disabilities, with a focus on training 20 employees in sign language to facilitate their communication with hearing impaired customers.
The course, which was organized by QNB’s Service Quality Department, and delivered by The Qatar Society for Rehabilitation of Special Needs, was composed of 8 modules targeted toward serving customers with hearing disabilities, and it was attended by Customer Service and Service Quality heads, officers, and staff. The modules included an introduction into the types and causes of hearing disability, how to serve this type of customers, and an introduction to sign language, where they were taught over 1000 sign language words and expressions to facilitate communication.
This training course comes as part of QNB’s initiatives aimed at improving the service offered to customers with special needs. The Bank has exerted many efforts in this area to better serve these special types of customers, whom the Bank has classified into categories based on disability to form a better understanding of how to offer exceptional service to each individual based on their needs.
QNB’s efforts do not stop there, they also include dedicating 17 branches to serving special needs customers, giving instructions to staff to serve them without need for a number, equipping branches with ramps and special desks, and always giving special attention to this special group of customers to ensure that they are served quickly and efficiently.
The special needs customers targeted by the ongoing initiatives also include the elderly. QNB always aims to pay special attention to this group of customers, giving them the care and respect they need and priority in service, in order to make sure they are comfortable, satisfied, and provided the respect and appreciation they deserve for their great contributions to society and future generations.
QNB Group’s presence through its subsidiaries and associate companies extends to more than 27 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 15,000 operating through more than 635 locations, with an ATM network of more than 1,350 machines.